Search Engine Optimization or SEO is the best way for online business owners to get noticed on the web. To drive traffic to your website, you need to optimize your site so that the major search engines notify it. One of the essential SEO strategies is to conduct extensive keyword research. The key is not to be impatient and include keywords in your content that are irrelevant. Using keyword tools such as Google Keyword Tool will help you determine the best possible keywords you need to use to become search engine friendly.
Along with relevant keywords, the content on your website needs to be of the highest standards possible. Both, visitors to your site as well as search engine crawlers prefer original and useful content. The objective is to maintain the right balance of keywords, which is usually around 5%, throughout the material. Ideally, two or three keywords should be used to cover the entire content. One of the best strategies is to begin and end with the same keyword. Care should be taken to include the keyword in the title and description in the HTML of the web page since search engine crawlers read-only HTML. This will enable crawlers to search in the appropriate area for content on your website. Update the content regularly because fresh content can always improve your rankings. Keywords and keyword phrases must be used in text links, domain name, and image ALT attributes as well.
Article marketing has always been an efficient way to drive traffic to a website and is an integral part of SEO. The idea is to write articles and press releases about your products or services, and submit them to article submission and press release websites. You need to place anchor text within the content so that readers will keep coming back to your site for more. You will notice an improvement in your search engine rankings within a few days. Other than the home page, you can include anchor text for the internal pages as well, which will boost traffic to your website further.
Social networking has taken the web by storm, which is why social bookmarking your website is essential. Search engines take well to social book marketing websites and index them daily. By signing up with social bookmarking websites such as delicious, Digg, stumble upon, etc. and bookmarking your articles and press releases on these sites. Once your content or link is bookmarked, you can expect a significant flow of traffic to your site.
Speaking of keywords, search engines prefer natural language content so make sure you don’t go for the overkill with keywords in your content. Any abnormally high density of keywords will only end up with your website being rejected by search engines. Your site ought to be both user and search engine friendly. This will increase your popularity and ranking as well. As long as your content is unique and high quality, it is easy to gain the attention of search engines.